From dev to founder
Ship, measure and repeat.
Stop hiding behind code. Learn to launch real products, measure the market, and think like a founder, not just a developer.
Free Resource — Instant Download
The Dev-to-Founder Launch Checklist
6 steps every developer skips before launching — get this free checklist when you subscribe.
- Validate your idea before writing a line of code
- Set up analytics and conversion tracking from day one
- Write copy that speaks to your ICP, not your tech stack
- Ship a landing page in under 4 hours
- Get your first 10 users without paid ads
- Measure activation, retention, and revenue early
Free — No spam. Unsubscribe anytime.
The dev trap
Stuck in the development loop?
Sounds familiar, right? You're not alone — most devs hit the same three walls.
01
Infinite refactoring
The code is never ‘ready enough’ for the real world.
02
Fear of launching
The panic that no one will use what you’ve built with so much effort.
03
Zero marketing
Not knowing how to get your first 10 users without dancing on social media.
The approach
Documenting the journey from dev to founder.
Learn guerrilla marketing, technical SEO, and automation while I build my own SaaS in public.
Guerrilla marketing
Technical SEO
Automation
Building in public